A sales director, without a sales director's salary.

What a fractional sales director does

The same as an in-house one: defines the commercial strategy, organizes the team and processes, decides where to invest, reviews the pipeline weekly and answers for the number. The difference is the format: one day a week inside your company, with the experience of having done it in many others, and without payroll, benefits or a learning curve.

When it makes sense

When the owner is still the one running sales and has run out of hours. When there are salespeople but nobody directing them. When money goes to marketing and nobody connects the spend to sales. And when the company bills between MXN $4 and $100 million a year: below that, the structure isn't justified; above it, an in-house director with STAC as support usually works better.

How it works at STAC

We don't start with leadership; we start with the blueprint. First an alignment call, then commercial architecture (six sessions, seven areas), and only then acceleration as fractional commercial leadership, with one fixed day a week, a fixed meeting with the owner, a dashboard and a monthly review. Part of the fee is tied to incremental sales over an agreed baseline.

What it costs

Fractional commercial leadership is quoted from the blueprint: a monthly retainer plus a variable on sales growth, or a 100% variable scheme in specific cases. The commercial architecture that precedes it has public reference pricing on the architecture page.