MARKETING AND SALES · SMALL AND MID-SIZED BUSINESSES
In a small or mid-sized company there are rarely two departments to align. There's an owner who sells and someone who runs social media. The problem isn't between areas: it's between what goes out and what comes in. This page explains where the chain breaks and how it gets joined.
Book the alignment callBetween the ad and the sale there are five links: attract, capture, respond, follow up and close. Marketing usually covers the first two and nobody designs the other three. The lead arrives, gets a reply when someone can, gets a quote, gets lost. The agency report says reach; the P&L says something else.
You pay for marketing and don't know how many customers it brought. Leads get answered the next day. Lots of quotes, few closes. The CRM is empty and the information lives on WhatsApp. You spend on ads out of panic. Your social media and your salesperson describe two different companies. With three, you have a system problem.
Not with more marketing. With a system that says who handles each lead and how fast, what gets captured in the CRM and what it's used for on Monday, who follows up each quote and what happens if they don't answer, and how much gets invested each month regardless of how the month is going. That's what STAC calls commercial architecture: the blueprint of how your commercial operation should work end to end.
It integrates talent, technology and the disciplines of marketing and sales into one system, runs it inside your company as one team, and charges in line with results. All the complexity (CRM, pixel, ads, automation, content, media, salespeople) goes into STAC; it reaches you in one form: results.
FREQUENTLY ASKED QUESTIONS
Not if it works. STAC integrates it into the system and takes charge of turning what it produces into customers. What changes is that someone answers for the whole result.
The documented, operated way of turning attention into customers: a lead-handling process, a CRM that's actually used, follow-up with an owner and a date, weekly leadership, and investment decided with numbers.
With a free 30-minute alignment call, where we see whether your company qualifies and where it's best to start.
Thirty minutes with our team, free. We listen to your commercial challenge and decide together whether STAC is right for your company.
Book the alignment callSomos Tu Área Comercial S.A.P.I. de C.V. (STAC), con domicilio en Mérida, Yucatán, México, es responsable del tratamiento de los datos personales que nos proporcionas a través de este sitio, conforme a la Ley Federal de Protección de Datos Personales en Posesión de los Particulares.
Datos que recabamos: nombre, empresa, número de WhatsApp, rol, sitio web, redes sociales, y la información sobre tu empresa que decidas compartir en el formulario (giro, años operando, rango de ventas, tamaño del equipo, gasto en marketing, reto principal, urgencia y cómo nos conociste).
Finalidades: contactarte para agendar y preparar la llamada de alineación; evaluar si tu empresa aplica para nuestros servicios; y, si continuamos, dar seguimiento a la relación comercial. No usaremos tus datos para enviarte publicidad sin tu consentimiento.
Transferencias: no transferimos tus datos a terceros, salvo a proveedores que nos ayudan a operar (por ejemplo, nuestro CRM, herramientas de mensajería y de analítica como Google Analytics y HubSpot), obligados a la misma confidencialidad, o por requerimiento legal.
Derechos ARCO: puedes acceder, rectificar, cancelar u oponerte al tratamiento de tus datos, o revocar tu consentimiento, escribiendo a contacto@s-t-a-c.com. Responderemos en los plazos que marca la ley.
Cambios: cualquier modificación a este aviso se publicará en esta misma página. Última actualización: septiembre de 2026.